When it comes down to web design, even the most experienced designers can commit mistakes. Those numerous mistakes stem from an unattractive homepage, poor navigation system, mediocre content, and a slow-loading server, just to name a few.
To improve the performance of your site, here are the six disastrous website building mistakes that you need to avoid:
Mistake #1: Not defining the main goal of your website
Your website should have a purpose. When you set up your business website, there is a reason (or several of them) why you are putting the time and energy to create something that your audience will see.
So, before creating your site, know what those reasons are. Write down the things that you want to accomplish with your site.
Do you want to build a community of loyal brand followers? Or do you want to leverage your blogging efforts so that you can start making money off ads and affiliate links?
Ask yourself: How to create a website that simply stands out?
Aside from your main goal, you should also know the primary goal of every page on your site. Usually, most sites do not have the same goal on every single page.
For instance, some of the pages’ goals are to get a customer to buy something, others are focused on getting more subscribers and building your brand’s credibility.
When you have a clear goal in mind right from the very beginning, you make can create better pages to meet those goals.
Mistake #2: Assuming that longer pages are better
On the internet, everything is just a click away. That’s why you do not demand too much concentration on your audience by creating longer pages. It could be a definite turn off.
Aside from that, longer pages with a large number of texts can be too much effort on the part of your audience. As a result, the pages will be unable to hold your audience’s attention for too long and fail to deliver your intended message.
Ideally, the content that you create must be well-written, clear, concise, and divided into small, easy-to-digest chunks.
You can divide your content into sub-groupings, which can be assigned their own pages. Most readers simply skim on a page, so utilize bullet points and subheadings as well.
Mistake #3: Not making it easy for people to reach you
The moment visitors step into your site, they are looking for several things. They want to know all about you ‒ what your business does and how to contact you.
Make it convenient for your customers, as well as your prospects, to contact you by providing a contact page on your site. That way, it will be easy for them to reach out to you.
Several websites include contact forms, which is alright. But you will come off as more accessible when you place your email address and phone number there.
Also, if your company has recently changed its name of address, it helps that your NAP (Name, Address, Phone Number) is updated if needed. Otherwise, you could potentially lose out a customer because of an incorrect location, email address, pr phone number.
Mistake #4: Having a slow page loading speed
Google is all about giving its users the best user experience possible. So, if you have a slow loading site speed, then chances are, it does not give a great user experience.
If your site takes more than several seconds to load, then the worst thing that could happen is that your site visitors will leave even before your page loads fully. As a result, giving you an unfavorable bounce rate.
But it does not end there. Google will also push your website further down the results page in favor of other sites that offer a faster and better user experience.
You can check out Google’s Page Insights to know the speed of your site, and other helpful suggestions on how you can significantly improve your site speed.
Mistake #5: Not making it mobile-friendly
We are living in a highly digital age, and more and more people are constantly connected with their mobile devices like smartphones, tablets, iPad, and so on.
To be able to have a more mobile-friendly experience, having a mobile-responsive design is a must.
No matter how excellent your site design is, if you do not have a responsive design, users could easily get discouraged and will leave your site even as soon as they get there.
That’s why if you have not transitioned to having a mobile-friendly site yet, get on it before users decide that it is way too much effort on their end to view whatever it is that your website offers.
Aside from that, Google has already moved to mobile-first indexing. Meaning, mobile-friendly sites are more favored in the SERPs over those who are not.
Mistake #6: Arranging the web pages in a confusing way
Ideally, you want to make it easy for a site visitor to find whatever it is that they are looking for. So, when organizing your site pages, take into consideration the best practices for website organization.
If you have a small and simple website, then organizing the pages that you create is fairly easy. But if you have a larger site with a lot of web pages, then know a couple of top-level categories and sort them out to what is useful to your site visitors.
Think about what your site visitors are looking for when they come onto your site. Then, create menu items and categories that will help them out to conveniently find it.
A unique and compelling design that stands out simply is not an option anymore. Having a poor site design causes your business to lose out on prospective customers and revenue.
Therefore, your site design should combine both form and function. That way, it will be more compelling, usable, interesting, and easy-to-navigate. Thus, it is imperative that you keep a keen eye on the aforementioned mistakes so you can avoid them.