Instagram Marketing Ways And Tools To Help Grow A Brand And Traffic

02.18.2020 no comments

There is no doubt or debate in the fact that 2019 is the year of Instagram, the most popular social media platform that has more than a billion active users putting it miles ahead of other social media networks.

If you focus and invest on Instagram marketing, it will help you to:

You do not have to worry if you are using Instagram for the first time for your business marketing efforts as the useful tools and features will help you in the process.

When it comes to Instagram platform, there is one thing that has remained consistent over the past few years. This is the potential of the platform to put a brand, irrespective of its business type, way ahead as compered to any other social media platforms. It will do this both at the personal and company level. This is because, according to research,

  • This social media platform is proved to have the most rapid growth rate in terms of the millennial demographic and
  • Its monthly active users are expected to exceed 111 million this year.

You and your brand will be put directly in front of your specific target market and audience.

The important of Instagram and using the platform for business marketing is reflected by the fact that most of the businesses and brands, especially the ecommerce brands in the market, first considers right at its research and development phase whether or not the product they wish to launch can be marketed easily on the Instagram platform. If not, the idea is dumped right at the initial stage.

Use of multiple tools

A great listicle with 29 points to get more Instagram Follower, you can find in german under junge-gruender.de. If you translate only the bullet lists, you get an overview quickly. Under hootsuite.com you only find 27 tips, for this in english.

In order to scale your brand quickly through Instagram marketing, you must not only select the best pictorial contents for your post but must also make the best use of the multiple tools and features available on this platform. This will help you along the way.

Each of these useful tools come with their own strong points and it all depends on your specific needs and strategy on Instagram and your type of product as to which tool you will use for reaping the maximum benefits.

Overall, simply having an Instagram presence is not enough to make the best of the social media traffic. If you really want to build a strong and loyal following, you should focus on the level of engagement of your users in a daily basis. This ideally should be your top priority.

You can only ensure this by utilizing the best tactics and following the best practices for Instagram marketing. This will ensure a lot of things such as:

  • Increase the daily growth for your Instagram account
  • There is no creation of any unwanted time burden
  • Post and repost high-quality photos
  • Creating an active community of enthusiastic fans.

If you can make your users to get more engaged with your account, you can even urge them to post regularly about your brand.  This will ensure that you build up a better brand awareness among your followers.

Monitor your comments

At all times and cost, you must monitor your comments very closely. This is essential in addition to using the best photos and the most relevant and branded hashtags with it.

In addition to that, you must also make sure that the photos as well as the comments on it match the style of the account and fill the content gaps by reposting contents of your users.

Sometimes, in Instagram, even the simplest of tactics pays off well. One of the most effective way is to get engaged with your audience members after they make any comment on your post. This is a great way to keep the users engaged and raise their interest in your brand and retain it for the long run.

As per the Instagram marketing experts you should:

  • Check your comments on a regular basis
  • Respond to all of these to the best of your ability
  • Acknowledge your real followers and commenters

This, they say will show the people who are just surfing through your Instagram account profile that you pay attention to your community very closely. This will boost their engagement and at the same time will give them an extra reason to follow you. They will start giving extra time to your account and comment more on your posts.

If you have a number of comments on your posts, it will act as a much stronger engagement indicators to the algorithm. Therefore, you should always encourage conversations and discussions.

Encouraging discussions and conversations

In order to make sure that your users are encouraged to participate in discussions and conversations, you should follow a few specific steps such as:

  • Prioritize all the comments you have received and
  • Find out the comments that you wish to respond to.

This is an approach that will not only assure that nothing is missed and you save a lot of time, especially when you have limited time and several other works to do. Make sure that you:

  • Always try to put in the best comment
  • Answer the questions of your users in the best possible way
  • Praise and thank your users for making positive comments on your posts
  • Be professional while addressing the negative comments, if any.

Sometimes, there may be a few posts that may need longer responses. If you have shortage of time make sure that you leave a short comment on such posts telling the user that you will get back soon to send him or her a direct message.

  • This will make that specific user as well as the others to know that you do and are paying attention to each and every comment made by them.
  • This will in the end make them feel they are wanted and will raise the engagement level.

In the end, you will be able to gain more traffic to your site and reap the benefits of this social media channel.

Written by:

Karen is a Business Tech Analyst. She is very responsible towards her job. She helps marketers to achieve better results.

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