Google’s Nofollow Change: Some Important Things to Keep in Mind

09.17.2019 no comments

Have you already heard about Google shifting to a hint model? Is it big news for you? In this case, we are here to explain everything to you. To be honest, these changes are not global. However, every affiliate should remember them to make everything right. Without any other words, let us speak about hints and their importance…

To start with, Google introduced the nofollow link attribute. It also presents additional attributes so that Google can understand the nature of links. Every affiliate should keep in mind the following new link attributes that join rel=“nofollow”. Look at them below.

1) rel=“ugc” is used to identify links connected with content generated by a user (for example, different your posts written on forums or comments).

2) rel=“sponsored” is used to identify links connected with a website which is a part of the sponsorship, advertising, and other agreements.

We should also remind you about rel=“nofollow”. It is used when you do not want to use any type of endorsement. You just want to link to a page.

All of these attributes are considered to be hints. At this point, we start speaking about this very hint model that was mentioned on the top. As Google Webmaster Central blog says, sponsored, UGC, and nofollow are treated as hints about which links to consider or exclude within search. In other words, it is a great way to analyze and use the links within the system.

There are a few details that you should also keep in mind.

  • First of all, links attributes are not going to lose their importance. 
  • You do not need to change your existing attributes. If you think that Google will stop honoring nofollow attributes, throw this idea away. You are not required to change them to flag various links referred to sponsorships and advertisements. However, it is said that Google prefers using sponsored attribute.
  • What is the right way to use these new attributes? We are pretty sure that you want to know the answer to this question. You can use more than one attribute on a single link. If you decide to include a sponsored link within your user-generated content, it is better to use rel=“ugc sponsored”. It is also worth mentioning that there are no wrong attributes. Except when it comes to your sponsored links. When you mark your link as a sponsored one (when it is not), the influence will decrease.

When do these changes come into force?

Actually, they have already become effective on September 10.

They work as hints to incorporate for ranking purposes. Nofollow will become a hint for indexing and crawling purposes from March 1, 2020.

If you rely on the nofollow attribute, Google strongly offers to choose the newest attributes. In general, these two attributes will provide web-masters with extra methods to identify to Google Search the nature of the links. We hope that you have understood everything from our explanation.

Thanks for reading!

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