Succeeding in the SEO industry takes a lot more than skill and hard work. Because of the intricacies and vast set of expertise required, there are a number of factors that can make or break your SEO career.
And sometimes, these factors won’t even add up and make sense – some well-known SEO experts thrive in chaos, while there are some who work in an organized and methodical manner.
If you’re looking to create a career for yourself in SEO, it might be beneficial for you to check these 10 SEO personalities out and see what makes them an expert in what they do.
Lorenz Crood, Italy
Lorenz Crood is the alias for Lorenzo Cagni, an Italian SEO. He shares tricks and hacks to help with site optimization on search engines. His main website where he shares his knowledge is lorenzcrood.com.
He talks also about black hat SEO and pretty interesting stuffs like streaming online, that very few people talk about. Lorenz Crood shares his expertise as a contributor for SEO and marketing in SEMrush and other Italian websites.
Also he has recently created a SEO plugin called “Boost SEO“.
If you’re only planning to follow one person for your piece of SEO news and updates, it has to be Matt Cutts.
Having worked for Google’s search quality team for search engine optimization issues, his unique experience may just be what you need to learn the basics as well as the nitty-gritty of SEO.
With over 530,000 followers on Twitter, he’s undoubtedly one of the most influential tech personalities, especially when it comes to search optimization.
He’s helped thousands of webmasters and business owners through his YouTube channel and other platforms, where he publishes videos sharing quality SEO tips and tricks.
If you’ve tried handling an SEO campaign at any point in your career, you’ll surely be familiar with the classic dilemma that’s hounding almost every SEO expert. This includes figuring out why your website traffic is essentially nonexistent, you barely understand SEO techniques that they said should work, and Google updates keep getting in the way.
Brian Dean was able to solve this classical dilemma.
As the founder of Backlinko.com, his incredible SEO experience and knowledge has proved to be effective and formidable over the years. Moreover, his SEO blog is definitely a great help for both SEO beginners and experts anywhere in the world.
Tip: If you’re located in the Oceania area, here’s a great company that may cater to your SEO NZ needs.
Rand Fishkin is a co-founder of Moz.com, one of the most extensively-used SEO tools today. In fact, his SEO career has almost been relative to the growth of the SEO industry itself.
His insightful commentaries and inputs are also more progressive than other SEO bloggers and personalities. Fishkin isn’t known to back down on controversial topics, saying what he thinks is right as he seems fit. In fact, he has publicly shot down a sexist advertisement that was run by a popular online marketer and has created articles on controversial topics.
If you’re looking for a formidable influence for your SEO career, you should definitely check out Rand Fishkin.
Having co-founded a number of hugely successful businesses such as Crazy Egg, KISSmetrics, Hello Bar, and Quick Sprout, Neil Patel is definitely one of the most inspiring online entrepreneurs of our generation.
He’s also lent his expertise in SEO to notable companies such as HP, Amazon, and Viacom which helped them increase revenue in online channels.
Niel Patel is also well-recognized outside SEO. He has been named a top web influencer by the Wall Street Journal, was included in the top ten online marketers by Forbes, and was part of the top 100 entrepreneurs under 30 by Barack Obama.
With a career in search engine marketing and optimization of well over a decade, Barry Schwartz has been writing and covering the SEO industry with much scrutiny.
He is the founder of Search Engine Roundtable and a news editor for Search Engine Land.
Danny Sulivan’s writing and editorial career in search have long been established even before most of the millennial generation learned to extensively use the internet.
He is a co-founder of Third Door Media, the company behind Marketing Land and Search Engine Land, among others. He’s also one of the people responsible for SMX: Search Marketing Expo, one of the digital marketing industry’s most coveted events.
Eric Enge is the General Manager of Perficient Digital, a digital marketing agency that focuses on vast SEO services as well as content marketing and social media.
He is also the lead author for The Art of SEO, which is considered one of the most widely-sold books about SEO that he co-authored with several other SEO personalities.
He also shares his expertise as a regular contributor for SEO and marketing in Forbes, Moz, and Copyblogger.
Stephan Spencer is also an SEO expert that shares his knowledge through the things he writes.
He is an author for the Google Power Search and a co-author for Social eCommerce. He also worked together with Eric Enge as a co-author for The Art of SEO.
His knowledge in SEO is also exemplified through his work in RIO SEO Website Optimizer, a specialized software and platform that helps marketers automate pay-for-performance projects.
Cyrus Shepard has worked as the lead search engine optimizer for Moz for much of his career before founding Zyppy, an SEO consulting agency.
His passion and expertise in the SEO industry set him apart from other SEO experts today. The enthusiasm that he shows in his work engages his audiences in a way that enables him to effectively educate and inform.
Vanessa Fox is a vital influence for both budding SEO experts and business owners.
She is currently the CEO for Keylime Toolbox, which brings easy-to-use SEO resources to everyone. Fox is also the author of Marketing In The Age Of Google, which has been named as a must-read for business owners looking to thrive in the 21st century.
She continues to share her knowledge by speaking at conferences around the world and keeping her social media followers engaged.
Are you following other SEO experts apart from what we’ve listed?
Let us know in the comments!