In this era of technology, digital marketing has become the most important way of introducing new products to clients. Nowadays, brands spend billions of dollars on marketing of all kinds, and email marketing is still one of the most effective marketing tactics.
For online stores especially, email marketing campaigns allow you to keep in touch with buyers, convert leads, and develop your brand.
But are you aware of how to leverage the best email marketing techniques for positive results?
Identify Your Audience
One of the most important techniques for an online business involves identifying the target audience. Who actually wants your products or services? Don’t just try to reach everybody. Analyze your services and think about the people or businesses who might find your services interesting.
If you are selling any online I.T. training courses,you need to target students and professionals from the field of information technology. If you are selling beauty products, then you must target young adults and people who want to feel feminine. Targeted marketing toward a specific audience has always proved handy and increases the percentage of success.
But it’s also important to remember that your target audience may include individuals who have disabilities, such as visual impairment. Make sure you don’t leave out these customers by using accessible web design strategies on your website and in your email marketing campaigns. Take the time to fully understand your target audience and how they can best interact with you.
Set Up Your Goals
Setting up your goal is the first step toward achieving it. If you are running a business organization without any future goals to achieve, then you are fooling yourself and beating around the bush. A business organization is always driven by the goal of earning more and more profit. Be hungry for the money and provide quality products at an affordable price.
But this is your end goal, and there are a lot of things that have to happen along the way in order for you to achieve your goal. This is where your conversion funnel comes into play. What do you need your customers to do so that you can make a profit? Essentially, they need to visit your website, find what they need, and then buy it. But be as specific as possible when you map out your plan. Which buttons do they need to click? You will you encourage them to click them?
Use a Flawless Email Subject
Set up a flawless email by first focusing on the subject. Why is the subject so important? The answer is simple; the subject is the first thing your customers will see when they open their inbox. Subjects must be unique, precise, interesting and eye-catching, and they must have the ability to seduce the target audience. The significance is more important than the length. Explain to your contacts exactly why they should open your email.
Display Customer Reviews on Your Home Page
The biggest competitive advantage for a business is customers’ point of view regarding the quality of products. Wear it like armor and always show customer reviews regarding your products on the main page of your online stores. Product reviews are helpful in building your brand’s narrative. They spread the main message and shape the way potential customers think about your brand.
Convert Followers into New Customers
Trigger the people who are anonymously following or stalking you but have never, ever purchased anything. They can be your biggest asset; it is possible that they like your store and your products but are waiting for the right time to order. Reach out to them and engage them with the latest offers and future promotions. These members of your target audience are the ones who must be triggered in order for them to start buying.
Use Emotions in Your Emails
Use emotions in your emails to try to connect to your target audience. For example, if you are targeting adults, then you might describe your product as “the most glamorous and better than the rest.” Your email content must be unique and should convey the sense of importance and respect you have for your customers.
Let’s suppose you are selling leather jackets to young adult men. Your product’s quality and design should make them feel unique and different from all other brands. That’s how it works: value your customer by respecting them and by providing them with quality, and they will take your business to a whole new level.
Creating Campaigns for Quick Results
E-commerce marketing is a very competitive market. People are constantly bringing innovation into their operations by creating different email and social media campaigns and promotions. If you are running an online store, then don’t be one-dimensional. Move forward, move fast, be innovative, and create results-oriented campaigns. Once your email list is ready, just reach out to your contacts and convince them to buy.
In order to achieve that, you need to create and run some promotional campaigns. You can create a “welcome” email campaign that tells customers that new subscribers will get 50% off, which is more than they would have gained from a regular campaign.
Embed image AMP-carousel and other AMP elements in emails to better showcase your rich assortment or products from different angles. The aforementioned elements also allow recipients to add product items to cart directly in emails, to zoom in some products, etc.
Make the most out of these kinds of promotional campaigns by reaching out to the maximum number of people.
Improve Your Customer Service
One of the most important factors of running a successful online store is telling customers about your customer support service. Whenever you email your clients and target audience, you should mention how much you value your customers. Tell them that they will get a quick response because of your 24/7 customer service.
Because an online store does not have any physical presence, people can only contact through email, social media or a phone number. Therefore, it is your responsibility to reply to their emails or messages with respect, value their feedback and try to address their core issues. The most groundbreaking thing is to replace the order if a client asks, and to even refund their money. This will leave a lasting impact in client’s mind and will prove handy in the long-term.
Matt Hall is a marketer and WordPress expert. Founder of Scepter Marketing, Matt oversees the larger web development projects for the company. Seeing innovative ideas come to life is his passion, and therefore he pushes Scepter ahead to help customers bring their projects to life.