How Editing Photo Content Can Improve Your Website’s Looks

04.12.2019 no comments

The photos you post on your website have a major impact on user experience. Quality images that are presented in ways that are flattering, well-organized, and visually appealing are going to keep visitors on the page longer. They contribute to an overall impression of professionalism and aesthetic appeal. Most importantly, if you’re using your website to sell products, high-quality photographs are your best device for showcasing your products.

Keep in mind that photo quality is something that most site visitors can discern. They may not know why a picture is attractive or not, but they will certainly know that it is. As people visit your website, they will make note of various characteristics in your photo images. These include size, clarity, composition, etc. Visitors who are impressed with your images are more likely to find reasons to explore your site further.

Making images as appealing as possible is only part of the process. Images should be well edited, optimized for the best possible presentation, and should fit into the overall aesthetic of your webpage. Text and images both must work together to convey your intended message.

9 Editing Tips and Techniques You Can Apply to Your Website

  • Learn to Use Your Camera’s Features and Settings

If you’re taking your own photographs, one of the best things you can do is take the time to learn to use your camera properly. Read the manual. Learn how the presets work. Experiment with different lenses and filters. If you can take better pictures, to begin with, everything else becomes that much easier.

Fortunately, when it comes to getting an education on this, you’ve got plenty of options. First, check out the manufacturer’s website and social media pages. There’s a great chance you’ll find videos and other great educational content. Next, check in with your local camera store. Many offer free or inexpensive classes on digital photography. Some of these may even be specific to the phone you own. There are also image editing tutorials that are worth a second look. Finally, check out online courses. Providers such as Udemy and Coursera offer courses for amateurs who want to learn how to better use their cameras for website and digital marketing purposes.

Of course, there’s no replacement for practice when it comes to mastering your camera. That’s the best way to learn to take photographs that will enhance your web pages, and create a better on-site experience for your audience.

  • Apply The Rule of Thirds


If you’re creating and maintaining your own website, you should master the rule of thirds. It doesn’t just apply to photography. It’s a concept that you can apply to the overall layout of each of your web pages.

What is the rule of thirds? It’s a guideline that you can use to take well-composed photographs where the item you want is highlighted properly. With the rule of thirds, you visually divide your subject into a grid of nine squares. Picture drawing 2 horizontal and 2 vertical lines to create that grid. Now, when you take a picture, frame it so that the most important elements are placed where those lines intersect.

The idea behind this concept is that it’s been shown that people’s eyes don’t necessarily focus on the center of the image. They focus on the places where those imaginary lines intersect. If you can take pictures using the rule of thirds, or edit them so that it applies, you’ll have nicely balanced and composed pictures.

Adopt an Image Style

The techniques you use to take and edit your photographs are only going to have limited success in creating attractive web pages. You also have to consider the overall aesthetic and image style that works for your brand. Once you know what you want to present to your target audience, then you can begin to create style guidelines for your website photography. This will make your decision-making process much easier as you edit and take photographs.

To be clear, this isn’t something you will do overnight.  You have to look at your website in the context of what it is now, and what you want it to be.  You must consider the products you’re selling and your target audience. Then, use that to determine the overall look that you’re trying to present. That could be clean and modern, feminine and floral, edgy, bohemian, or something else. Once you’ve determined your style, you can apply it to your photo editing process.

Once you pick your style you can:

  • Select color palettes to focus on in your images
  • Learn to use different camera features and filters in ways that support your chosen style
  • Choose photo subjects that work with your image style and website aesthetics
  • Focus on Sharpness

This is something that is especially important in product photography. When you want people to be able to clearly discern what you are trying to sell and its features. Fortunately, sharpening can be done relatively easily using a variety of tools including Photoshop and PicMonkey.

It’s particularly important to focus on sharpness because it’s something that can be lost when you resize images, change file types, or export them to your web pages. If you’re still a beginner, you can sharpen your pictures decently just using the automatic sharpening option in the image editing software that you’ve chosen. As you become more proficient, you can begin to experiment with adjusting your photographs manually.

  • Correct Your Colors

Have you ever purchased clothing, furniture, or other products online, only to find that the color wasn’t right? It’s a frustrating experience for shoppers when colors on your website don’t honestly reflect the actual color of your product. Poorly rendered colors can also detract from the overall look and feel of your site.

Fortunately, you will be able to do the majority of color correction you need simply by using the presets on your camera. Most photo editing software also provides an automated way for you to do this as well. Still, as with anything else practice can help you learn to correct the colors in your photographs much faster.

  • Crop Images for Better Layout and Composition

Your photographs will rarely stand alone on your website. Instead, they must work in concert with your text and other content to present a cohesive message to your audience. Remember that your images are important, but they are part of a package. You can get editing and photography down pat, but your site isn’t going to come together unless you have great content that works well with your images.

  • Learn to Optimize Your Website Photos

There’s a lot of detail work that you can do with your photos to make your website work better and to improve SEO. Think of these as behind the scenes tasks that make a lot of difference, but don’t necessarily change things visually. This includes:

Selecting The Right File Type

It’s a good idea to learn about the different file types that your image files can be. Then, you can choose the best file types for your site. This will lead to a better performing site and better image quality. By selecting the right type, you make it easier to make images the right size without losing important image quality.

The first file type to consider is PNG. If you have images that don’t use too many different colors, and clarity matters, consider PNG. Just know that there’s a trade-off here. PNG files take up more space, and they’re more resource intensive. Once you really begin to master photo editing, you may prefer PNG as it works better with more advanced editing techniques.

JPG is another common, image file type. This works well if you have an image that uses many colors, and where clarity isn’t quite as important. JPG files are smaller than PNG, and they don’t chew up as much bandwidth.

Image File Names Matter

You may be in the habit of using default image names, or simply using gibberish (e.g., Image_1.jpg or asdfg.jpg). If you are, it’s a good habit to break. While it doesn’t seem like an important thing, image file names are something that Google uses to better understand your website content. Make your image file names meaningful, and use your keywords.

Captions Alt Text Also Boost SEO

Every little detail can matter when it comes to getting search engine rankings that you want. They can also count towards creating a better user experience by ensuring that the right people land on your pages. Alt text is descriptive wording that describes what your image contains. It’s helpful in the event that your image can’t be displayed for any reason.

Captions, of course, are helpful in providing visitors with needed context. These can be short product descriptions, or you can use captions to provide other detail. Captions may not seem that important, but people use them. In fact, captions are read 300% more often than your actual copy. Think of your photo captions as engaging bits of content that you can use to create engagement.

  • Let Your Images and Text Work Together

Your photographs will rarely stand alone on your website. Instead, they must work in concert with your text and other content to present a cohesive message to your audience. Remember that your images are important, but they are part of a package. You can get editing and photography down pat, but your site isn’t going to come together unless you have great content that works well with your images.

Image captions, blog posts, and website content should bring needed context to your images. Your images should enhance your content. If you’re focused on learning how to present better images, you might consider using a professional service to work on your other content. A review aggregator can help you find content writing services with top writers for your copywriting needs. You’ll be able to find a professional writer who can integrate your images with a written word to create attractive and functional web pages that convert.

  • Use Negative Space for Impact and a Visual Break

To take cropping even further, you might consider mastering the art of the cut-out photograph. Have you ever seen products or other images posted on web pages without any background? In many cases, these are cutouts. This means the image to be displaced has been cut out of its original context. It’s just like cutting something out of a photograph or printed picture.

There are a couple of reasons for doing this. First, it forces visitors to focus on nothing but the object you’ve chosen to display. In addition to that, this creates great negative space on your pages. This gives users a ‘visual break’, it’s also something that works well on smaller screens.

Final Thoughts

You don’t need to be a professional web developer or graphic designer to use photographs on your website. However, you should work hard to master the tools that are at your disposal, and better understand some of the details that can make your photographs more attractive.

What’s your must-have tool for image editing? How has your use of original photographs evolved over time?

Author Bio: Daniela has several years of experience in digital marketing, and is passionate about using content and images in branding. Currently, she works as an editor at Rated by Students, and enjoys creating helpful content for small business owners. In her spare time, she plays soccer and spends time at the lake.

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