A website that is not loading as fast as expected is the main concern of every Magento E-commerce website owner. Besides, a fast loading website is one of the most important factors to decrease cart abandonment rate and increase sales, SEO rankings, and overall user experience on your website. You know that a one-second delay in page load speed can reduce your conversions by a huge seven percent! Hence, the faster your eCommerce store is, the higher is the satisfaction of customers and the higher is the percentage of your conversion rate.
In this post, we would like to introduce you 7+ Ways to Speed up your Magento Website. And thanks to them, you can achieve a high loading speed in your Magento store without special efforts. Let’s begin with the simplest ways to do so.
- Update Magento website to the Latest Version
Psychologically, people tend to prefer a website that has a fast loading speed because they hate to wait to see what you want to say. It’s important that your Magento website is always running the latest version of Magento as update versions usually contain bug fixes and performance improvements. And now the most updated version of Magento is Magento 2, and more specific, Magento 2.3.
Ensure that your online Magento store is always up-to-date with the newest version which helps your website run smoothly and speeds up the performance of your website dramatically.
- Optimize Images
As we all know, the attractive website not only come from the content but also it depends much on the images on the website. It is estimated that on average 56 percent of a website’s page weight is made up of images. Therefore, optimizing all of your product images can significantly increase the speed of your pages as this decreases the loading time. One of the reasons for slowing down website speed is the use of images that exceed the desirable sizes.
It is highly recommended to compress the images before you upload them on your Magento store. For product images, you should use JPEG and PNG/SVG for other images and the logos. You can use a tool like PhotoShop or for time-saving, you can use Magento image extensions that auto-optimize images for you.
- Optimize the Content
It is true that making your website visitors find your content quicker is one more key to success because the content is the king. Your website visitors decide to buy your product or not mainly depends on the content you provide them. Therefore, you need to speed up your Magento website as fast as possible to help the customers get access to the content quickly. Try to reduce the number of fonts and text sizes used on one page, remove all unused and duplicate components and make the content as concise and clear as possible. Besides, creating the content responsive on any screen despite its size and resolution, you can speed up both your website and mobile site.
- Utilize Cache System
There are many forms of caching can be used with Magento to improve the speed of the provision of a website. Make sure that all the enable buttons are green. Follow these steps to enable the built-in caching mechanism of Magento:
Step 1: Go to the “Admin” and move to the “System” tab, then select “Cache Management”.
Step 2: Check the settings. Select all Cache type and then select Enable and click on Submit button. It should be all green like this:
- Choose the fastest and most reliable hosting
Another way to speed up Magento website is to choose a fast and reliable web host. It would be an important decision because the hosting plan plays a fundamental role in the whole website’s performance. The main advantages a good hosting service provides is a high-speed loading, high-security standards, and easy-reachable support. Additional, a fast web hosting service will secure high loading speed, quick issue solving and increase conveniences for users.
- Remove unused extensions
If you no longer use some extensions, it would be better to delete all unused ones rather than just disabling them. Because even if you disable an extension, it still exists in the database and still accounts for an amount of data which relates to the performance of the Magento website. If you don’t need it, the best way is to delete it. Once unused plugins are removed, it will reduce the database reading time and help the Admin panel load faster.
- Remove unused and outdated products
A clean store will always run much more smoothly than the store that contains a lot of unused and outdated products. Therefore, to optimize the speed of the front-end page, website owners should delete all the outdated products to make room for new products. Because we all know that the more products your store have, the more database it needs and the slower it is. Hence, this activity needs to be repeated every few months to ensure that there are not too many products (both unused products and current selling products) on your landing page.
With the provided tips, we hope that you will find the best ways to speed up your Magento website. Also, hope that these tips can push your website to a higher level and attract more visitors and turn them into the clients of your e-commerce website.
Hana – Online Marketing Manager on Landofcoder is founded on the ideas of marketplace for extensions, apps, plugins.