The thing that makes us different from users of the 20th century is the need for visual content over the text-only data. A modern user is obsessed with such popular platforms for sharing visual content as Pinterest and Instagram. Photos, video, infographics, e-paintings animation – this is what catches the eye of a contemporary consumer. If you are a business selling digital or physical goods online, then running an official page on any of the aforementioned social platforms is a must to be a success. In this blog post we will focus your attention on how using Pinterest in affiliate marketing can help boost sales in 10 ways.
What type of consumers do you target?
Before we move to the block with Pinterest tips and tricks for affiliate marketing, let’s find out which three basic types of consumers are using Pinterest and what kind of board does each of them prefer the most.
- Those users who create boards based on their interests instead of pinning things that they are likely to buy are called enthusiasts. These people pin just because they like to pin. As a rule, they do not make purchases and view boards just for fun.
- Another group of Pinterest users are researchers. These are people who use the platform to collect some ideas and create boards that are filled with the things that they enjoy, but are not likely to make a purchase right way.
- Next comes the group that most affiliate marketers commonly target. These are shoppers , i.e. people who create boards based on their shopping preferences with the purpose of making a purchase later on.
Next come types of boards:
- Wish boards are all about the things that people enjoy and dream about owning. Such boards may include things that people will never be able to afford to buy, but still, such stuff motivates and inspires them. As a rule, those boards include all of the three types of consumers that we talked about earlier.
- “How to” boardsare the places where people can do some planning and create lists of the things that they will need to buy for making renovations, cooking, designing, etc. Shoppers and researchers are the most common visitors to such boards.
- Planning boards are all about the things that a user will need to do or purchase when planning their perfect party, looking for the best outfit, working on the next web project, etc. Such boards are not only for inspiration. These are the places where people commonly make purchases. So, shoppers and researchers are the most common visitors here.
- Fan boards and Pretty boards are not the places to target if your primary goal is to sell something. We do not mean that shoppers do not access such places. They do, but these two types of boards are more intended for viewing inspirational images, admiring gorgeous artwork, staring at expensive real estate, etc.
Why did we decide to post all this instead of getting right to the section with tips and tricks? Well, these are the key points that each affiliate marketer needs to define before jumping into the planning of your online strategy. You need to know what types of consumers pin certain boards, what boards shoppers and researchers commonly follow, and get added to the boards where people make purchases.
Now comes the part with the 10 basic rules that affiliate marketers need to follow in order to achieve success on Pinterest.
Pinterest bans affiliate links. So, is affiliate marketing dead? No way. You can still do affiliate marketing while sharing your blog post URLs on the platform. A post shared on your own site or blog is the place where you can add any type of marketing or affiliate data. Affiliate URLs are no exception. Make users get interested in what you share by means of a catchy headline or an image. The latter will evoke their curiosity and make them come and read your blog post, and follow affiliate links inside the publication.
Pinterest is the best place to share infographics. Pinterest and all-those-inspirational and informative infographics are the perfect match. Based on the visual settings of this social platform, Pinterest is the right place to create pin-friendly infographics and promote them among your followers, on your site or blog. This is a great way to find new fans and get shared. So, never hesitate to add some cool visual stuff on your page.
Build a community around the content that you share. Pinterest is more a visual than a social networking platform. While publishing plenty of cool visual content, you shouldn’t forget about creating discussions about your posts. Pinning and re-sharing the content that you like is good, but not enough. Let users meet you in person and know your thoughts by means of comments and replies to comments under your pins.
Pinnable blog posts. Provide users with an opportunity to share your blog posts and visual content inside of them by means of pinnable images. It’s been said time and time again that vertical images, graphics and long collage-style images get better pinned than horizontal ones. Add unique images using Canva that meets image size criteria on Pinterest, accompany text with catchy headlines, popular quotes and other data that users will enjoy sharing across the network.
Generate traffic by re-sharing popular pins. With the introduction of a new Pinterest algorithm , online businesses need to be far more strategic in order to grow their follower base. Right now, there are two basic strategies that work best – pinning images that are already popular on Pinterest and account activity. How do you find niche-specific images that are in the greatest demand among consumers? Probably the easiest way to find out is using Pinterest search. Use a broad keyword search, click Pinners and visit the top 20 or 30 results. Each of these is likely to get a fair amount of traffic, so everything that they pin will likely be displayed as “popular”. Check out if those people run their blogs. If there are any, subscribe to their news feed. In that way, you will be among the first who will learn about the things that are trending. Re-pin their new posts and you will see how the number of your own followers will keep on growing really fast.
Don’t be like a boring sales page. Put yourself in the users’ shoes. Do you enjoy pages that are all focused on promoting their own stuff? We really doubt that. Try to share the things that viewers want to see. Provide users with valuable information that they can use to their own benefit. Your Pinterest web page should contain about 90% of such inspiration and educational posts, and only 10% of the data that you share should deal with your products or services.
Build a mailing list through Pinterest. Pinterest doesn’t allow you to put an opt-in form directly on your page. However, there is an easy way to make people subscribe. Make a screenshot of your opt-in page and upload it on Pinterest. Add it with a link to point where your followers should go in order to subscribe and get more information.
Another way to grow your mailing list is running giveaways. Create a beautiful image representing the stuff that you offer. For example, if this is an e-book, make an image featuring a catchy quote from its pages. And do not forget to provide users with a link taking them to the page where they can enroll.
Use keywords and hashtags. This is the way people will be able to find you via Pinterest search. While adding keywords to your posts, pins and profile you have more chances to outrank your more established competitors just because you pin more often than they do. Try to be consistent with the content that you share. A schedule of daily pinning should help you with that.
Make your boards look trustworthy. In addition to all the things said above, you can grow your follower’s loyalty while providing links to your official pages on Facebook and Twitter. The latter provide more freedom for affiliate marketing, so don’t miss an opportunity to attract more users there.
Do not forget to use Pinterest analytics. With the help of this handy tool you will be able to keep track of your followers’ growth, the number of posts that were pinned, what has been pinned, the total amount of impressions, etc.
Pinterest requires you to get creative about the way you present your business and do online marketing. It’s all about an appealing image. Only cutting-edge visuals will help your campaign to succeed. Pins, re-pins, comments and discussions – this is all that the users are looking for. Provide consumers with the things that they enjoy and success will follow.