With WooCommerce, the buying process – from browsing products to adding them to the cart and making the purchase – involves clicking through multiple pages. That’s why out of the box, WooCommerce doesn’t always offer the best online shopping experience to customers.
The good news is that there are several WooCommerce plugins that can help you speed up your online store’s buying process, improve user flows, and increase conversions.
With this in mind, in this article, we’ll run the rule over three of the best WooCommerce plugins. They’re all designed to speed up the buying process and increase conversions.
If you sell products like clothes, accessories, or shoes through your online store, you probably have a good idea about your customers’ typical user flow. They land on your shop page, browse products, find something they like, click the image, land on the single product page, and view product details.
What if there was a way to let customers view the product gallery, variations and product details, while also allowing them to add the product to their cart directly from the main shop page?
With WooCommerce Quick View Pro, you can easily add quick view buttons to your main shop and category pages. This way, customers will be able to …
– View product information (such as category, tags, and SKUs).
– View product image (with zoom) and product galleries.
– Choose quantities and select variations.
– Add products to their shopping cart.
… without having to visit the single product page. By making it easier for customers to add products to cart, you can effectively speed up the buying process.
In addition to this, since they’ll still be on the main shop page after adding a product to their cart, they’ll be more likely to continue browsing your store. This way, you can increase sales while improving your customers’ shopping experience.
As the name suggests, WooCommerce One Page Checkout lets you offer the entire purchase process on a single page. Essentially, it lets you turn any page in your online store into a checkout page.
You can decide which products to include in the single checkout page. In addition to this, you can choose to display single products or display multiple products in a bare-bones table, list, or pricing table. Each layout is available as a built-in template.
With WooCommerce One Page Checkout, you have the option to choose which products to display on your landing pages. For example, you could create a page for:
– A single feature product.
– Related products (for example running pouches with water bottles).
– Your entire product catalog (this works well for stores with a few different types of products).
If you’d like to be able to decide which products to display and let customers select products and complete checkout from the same page then you can create custom landing pages using WooCommerce One Page Checkout. A faster checkout experience means more sales!
While WooCommerce’s default shop page layout works well for certain types of products (such as gift items, crockery, and appliances, it’s not the best solution for everyone.
For example, if you sell clothes, stationery, products that customers buy in bulk, or customizable products (like pizza, chocolate boxes, or gift hampers), you might be better off listing your products in a table layout.
With WooCommerce Product Table, you can create a neat table layout – with columns of your choice – to display more products in less space. For example, you can choose to display product images, titles, short description, variations, quantity selectors, and purchasing options. This way, customers can set product options and make purchases directly from a single page.
One of the standout features on offer with this plugin is that it lets customers use the multi-select Add to Cart checkboxes allowing them to quickly select multiple products and add them to their shopping cart in a single click.
Finally, you can choose to add a search bar to your dynamic, front-end product table to allow customers to quickly find what they’re looking for. In addition to this, customers can also filter the product table or click a column heading to sort them.
Bonus Tip: Use All Three Plugins Together!
If you like the idea of all of these plugins then you’ll be happy to know that most of these plugins are compatible with one another. For example, you can choose to list products in a one-page order form using the WooCommerce Product Table plugin and use WooCommerce Quick View Pro to include quick view buttons directly in your product tables. This way, your customers will see a searchable, sortable, and filterable table layout that contains columns for only quick view buttons or both quick view buttons and add to cart buttons.
You can also use WooCommerce Product Table to add more advanced table layouts than the ones provided with WooCommerce One Page Checkout. The advanced tables are sortable and filterable and let you add a search bar to them. In addition to this, you can add multiple product tables to a single page (or post). So, if you were running an online restaurant, you could create a digital version of your restaurant menu and split it up into three categories – Appetizers, Main Course, Desserts, and Beverages.
As an online store owner, one of the best ways to speed up the buying process is by making sure your customers are able to:
– Find exactly what they’re looking for as quickly as possible.
– View important product information (such as images, galleries, details, and variations).
– Select quantities and add products to their cart or complete checkout from a single page.
Using the plugins we shared in this article, you’ll be able to do just that and improve the user experience your online store delivers. And, as a result, your average order value will also increase.
What are some WooCommerce plugins you use on your online store? We’d love to hear from you so let us know in the comments section below.