Simple Graphic Design Principles That Win Customers

08.31.2018 3 comments

Nearly 65% of the world is made up of visual learners. This implies that we often build familiarity with brands based on their appearance before we actually have a chance to get to know their values, background or story. Graphic design basics are the elements that designers use to ensure that they are conveying the right initial messages to your customers so they decide that they want to learn more about your brand.

An awe inspiring graphic design is the reason behind the success of so many marketing initiatives. Yet finding the balance between innovation and best practice can be a challenge.

Experts in the branding world, communicate with their customers and prospective clients using the elements of graphic design instantly. They use shapes, colours, typography, and even principles like alignment, creative graphic design company ahmedabad to make a brand shine. It sets brands apart from their competitors, convinces customers of a brands value, and makes the brand identity totally unforgettable.

Here are a few tips on simple graphic design principles which can truly win customers for your website.

01. Embrace Contrast And Cohesion

Choice of color scheme is critical to the overall appearance of your website. The colors chosen need to evoke your brand, while also being visually appealing and appropriate for the situation in which they are used.

Strong contrast is often a good choice as it makes text clear, bold, and easy to read. This also helps your users to navigate well within your website, as individual features will be more clearly demarcated.

Different colors have different impact on the customer’s mind; a red and white banner might suggest a sale, while blue text is often assumed to be a hyperlink. If you deviate too far from the expected, it can cause your site to feel unintuitive and may frustrate users.

Once you have chosen a particular color scheme, it is important to remain consistent throughout your website. A strong visual theme helps to build familiarity.

02. Plan Your Negative Space

Graphic design is not just about the visual features. It’s also about the spaces between them. This negative space or whitespace, is as important as the positive space.

You could use minimalist design, allowing the prevalence of white space to exaggerate key features. You could also use a busier layout with important features teamed with white space, separating them from the rest of the page’s content.

Alternatively, you can challenge the viewer’s perspective by mixing up things. But such techniques should be done in moderation, as though they can be eye-catching, they can be troublesome to navigate and interpret.

03. Experiment With Scale Visual hierarchy is an essential part of graphic design. Clever use of scale by a graphic designer is a great means of implementing this technique. This depends on  the size and placement of elements on a page. In general, users give priority to larger elements as compared to smaller features.

Another trick is to add features to your elements by adding depth or a sense of motion. This can be done by adding effects such as textures, drop-shadows, or motion blur. Again, these things should be done in moderation. They can add an extra dimension to your designs.

04. Use Distinct Typography

The kind of typeface, capitalization, color, and kerning that you choose,all help to tie your design together. Sticking to just one or two typefaces is a good decision, to avoid making your site feel disjointed and confusing. However, you can vary the scale and placement of your copy to achieve the desired impact.

With every design element, you should think about what your text needs to convey, and base your typographical decisions on that. For example, if you use clear bold text to convey a CTA, it will be far more effective than using a small typeface hidden in the corner of the screen.

Similarly, consistency is essential, particularly for websites that have a large number of pages. For example, an ecommerce site may have individual pages for each product. Elements such as the product description, name, and price should be set out in a similar fashion on each page, so that customers know what to expect, and can easily navigate to the purchase screen.

05. Break The Rules

Sometimes, the key to great graphic design is to go against the tide and break the rules. This is not to mean you forget all you have learnt, but just to do something different in a more subtle way, so that the final outcome still meets the needs of your audience.


Written by:

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Graphic Designs In Ahmedabad, Lifestyle Design, Branding Firm, Exhibition design etc.


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