It is quite a difficult task to gather visitors even for certain bloggers but some established ones manage to gather a decent number of visitors on their blog or site. The profit made through the visitors can be increased and maximized by turning the visitors into the clients, which generally tend to profit the website.
Doing this is an easy task for some and a hard one for the others, but in general it just takes proper guidance and planning and execution of that plan. In this article, we shall discuss about proper steps to be taken in order to turn the visitors into the clients so as to extract a good sum of profit from them which in turn helps the website or the blog to grow. Whenever you are making a website keep these points in your mind always to help you get better conversions.
Below given are some of the steps to be taken that will help you to turn your visitors into the clients.
• Introducing live chats for the visitors
When the visitors know the person, they are visiting they get more interested. They get to judge the person more through a live chat and not judges the person just by the blog posts and other things posted on the blog or the website. In last few years the adoption of the live chats has increased to a new Plato by both the companies and the individual consumers too.
Through the means of live chat, you can solve the queries of the visitors which help them to understand your website better and in tur helps your website to profit and grow. Visitors find it useful because they get the answers to all their questions almost immediately.
• Providing some good giveaway deals
Giveaways never fail to attract the visitors and often certain good deals turn out to be quite beneficial to the website. Giveaways decided mindfully keeping the website budget and various other important factors in consideration are one of the most profitable measure to grow the website. Most of the leading blog pages these days adopt this function of giving away something or the other for free in exchange of just an e-mail. So, the first task is to decide what you will be offering the visitor as a giveaway, it can be anything that attracts the visitor well enough and doesn’t cause any loss to your page. If you are some SAAS company you might benefit from offering certain free demos to the visitors.
• Play straight without playing any sort of games
Do not make any false promises with the customers just to fool in the name of terms and conditions. Mostly, the visitors these days are cautious as well as smart enough to judge any sort of misguidance. Mostly the consumers that are constantly into this business have been through these tactics and are well experienced to judge you on that basis.
So always work straight without playing any sort of game with them. Fooling the customers might help you grow initially but would not work in the long run and will cause your company downfall for sure.
• Ask for feedbacks
On the basis of the researches done we can say that more than 15% of the free trial customers of the page end up being the permanent clients and this number also does fall over the time. Whenever you see a customer ending up the tiers with your page after the free trial has ended, or if they even have become a paying customer, in order to impress them ask them for their feedback on the website and what all changes or upgradation should be made. This will help you get an honest recommendation from a user which has been using your website and will also leave an excellent impression on the customer.
• Optimize the landing page conversions efficiently
In this section, we shall tell you about how to properly carry out the conversions that we are talking about. Setting up of the landing page is mandatory as it helps you to boost up your conversion rate. Conversion rate is basically the number the of website visitors that take a desired action in your favour. There are many factors that affect them but one of the main things that should be mentioned here are the handline that is used in the landing page. The most important point to consider while writing a headline is that you should be able to showcase your offering in the best way possible.
• Add testimonials
Testimonials generally provide a social proof to the visitors and help them trust the website more readily. It shows the customers that there are actual people buying the products displayed over the website. They tend to give a type of review of the products to the customers, more of the people these days consider these testimonials before buying a certain type of package or the product from a desired page or the website. Also, getting testimonials from some of the famous personalities also add a sort of superiority to your website, it is just like a famous celebrity endorsing a product. Just an average review from a glowing normal person can also add on to the positives of the website.
• Designing a good logo
Logos are the first and foremost impact on the customer. It helps to create a presumption in the mind of the customer, if the logo is attractive enough it builds up a positive impact and if not, then it builds up a negative logo. This one step that everyone can follow up easily and get more of the permanent customers.
It is important to build up a permanent customer range and also to increase that or else the website may go through some downfall. This article shall help you adapt to some of the above-mentioned steps to profit your website. Each of the above-mentioned measure has been proved to be effective in all cases.
Jitendra Vaswani aka Jitu is the founder of Digiexe Digital Marketing Agency Internet Marketing Blog Bloggersideas, Schema Plugin SchemaNinja. He is also Digital Marketing SEO Consultant from Delhi India and working with various startups to increase their social media and organic presence in terms of SEO & content marketing.