One of the most effective ways of business promotion is launching a website. The challenging aspect is how to make it work driving more traffic. At this point you are going to need a good marketing strategy that will advertise your products, services or whatever to a wider audience. There are several ways to do that:
The easiest way is to hire a professional marketer and he/she will do the job for you. However, if you are short of money, it is not an option. Development of a custom marketing strategy is a very responsible task that requires much time and effort.
Alternatively, there are some basics that you can learn by yourself and create a simple campaign that will show pretty good results right away. First of all you are going to need some of the marketing tools that will help you analyze the market and showcase your products to potential customers only. Of course, many of them are available on a commercial basis, but there are enough freemium tools and plugins that will help you create a powerful strategy. They will be a perfect fit to start with and will help you understand all the specifics of this sphere.
Top 9 Marketing Tools and Plugins
So let’s examine the business and take a closer look at the list of ‘must have’ tools necessary for launching any professional marketing campaign.
It is a #1 service that allows you to create brief advertising copies based on keywords. Sign up is free. Then you, as an advertiser have to pay for each click on the on the ad. However, don’t let this fact confuse you as Google AdWords gives users multiple tools for controlling their marketing budget. At the same time, the ads are highly effective for building interest for the products and driving more traffic to the site. The service also gives you reports on the campaign, number of clicks, impressions, conversion rate, etc.
With the help of this service you will learn the most popular themes the users search for on the Internet. Google Trends will be quite useful for bloggers who are always searching for some fresh ideas to post.
Learn how to improve your page with the help of this tool. It shows you how the website is optimized and gives a clear picture of what should be changed to make it work more effectively. This tool will help webmasters analyze the content, external and internal links, meta descriptions, etc.
This simple tool will show you how the content of your site is spread across the Internet.
LikeAlyzer is a tool that will be useful for businesses that have their profiles on Facebook. With its help you will be able to create more engaging and interesting posts.
Use Bitly to optimize the links for posting on social networks. With its help you will be able to track clicks, promotions & metrics right from the comfort of your chair.
This tool gives you all information about the leads. It actually gives you a clear picture of the visitors, from the browsers they use to the posts they are interested in, keywords they entered, etc.
The tool is available in several packages and will work perfectly for driving more subscribers to the blog. It allows you to send emails to multiple users at a particular time. MailChimp also gives reports on the emails sent and how effective they were.
StatCounter is a good alternative to Google Analytics. It also gives webmasters a clear picture of their sites and helps improve the strategy.
Free Marketing Tips
There are also some free tips that will help you make the business work more effectively at no cost at all.
Use social networks in your campaign. Twitter is one of the most popular platforms on the Internet. In this way you can benefit from it as well. Try to promote or give away your products by tweeting about them and you will observe a noticeable traffic growth quite quickly.
Try to make your content readable and clear for other users. Imagine a person who comes to your site and sees lines of texts without paragraphs, titles, etc. The users are unlikely to stay on the page and will leave the site quite quickly.
3. Responsive interface
There are a great number of people who use mobile devices for browsing the Internet. That is why it is strongly recommended to make the site fully responsive and make it adapt to any screen resolution automatically.
4. Online Discussion
Start discussion campaigns for your products. This will give you the opportunity to learn what visitors think about the product, services, your brand or whatever.
To improve the conversion and advertise your product, you can also resort to giveaways. Give something of value for free in exchange for users’ comments, sharing on social networks, etc.
6. Make Videos
Various kinds of videos about your product would be useful as well. This is quite an effective way of connecting with the customers and showcasing your brand in the best possible way.
So, here is a quick recap of some basics that will help you build an effective marketing campaign on the fly for absolutely no charge. There are also loads of other information on the Internet that can be useful as well. Go ahead and try some new strategies for your own website. We are sure that your chances of succeeding are rather high. However, freemium tools, tips and strategies have their flip side and you should be ready for that. Even big corporations make mistakes in their marketing campaigns from time to time. Don’t be afraid to fail. Using freemium tools can be risky, but you can use only the tried and trusted ones. Remember that it’s always better to try and fail than stay idle. Make mistakes, learn from them and become a pro.
Helga Moreno is a learning junkie, requiring a new dose of fresh information every day. She is always keeping her notepad at hand in order not to miss a single thrilling event happening in cyberspace. She diligently puts down all her thought in order to share the most interesting of them with web community in general and TemplateMonster’s readers in particular. For more inspirational posts check her G+ and Twitter accounts.