Facebook marketing is not something one can learn overnight. However, our need to establish a good online presence keeps on advancing at a steady pace.
To face and handle the biggest social media platform online, which has 1.23 billion active users every day, you need to be equipped with the tried and tested strategies. The good news is that the learning curve is not really that steep at all! Put your worries aside as we have prepared short, but sure shot, guidelines of the best organic marketing strategies you can use.
1.Stop automating everything.
In this world of advancing technologies have you ever asked yourself what things you have to offer online? What capabilities and qualities do you have that can be unique when compared to other strategists? It is nothing other than your human touch.
What we mean by “human touch” is your sense of being alive, and being alive simply means being up to date! Don’t just schedule your posts. Instead, try posting live photos or live videos. This will create a more effective connecting bond between you and your audience. This is indeed the simplest, yet one of the most effective, Facebook marketing ploys today.
Just make sure you reply to your audience comments and feedback. Remember that anything fun will get attention, so make sure your responses count and match the intensity of your posts. If it’s lively stay lively just as much!
2.Avoid promoting too much.
Facebook is based on interest, not INTENT.
People hang out and stay for hours on Facebook to chill and to socialize. So it is logical that marketers consider posting for the sake of connecting and socializing online 80% of the time. Once you are on your tenured years you will realize that Facebook has an invisible unlike button, which is just a click away.
Add value, add audience. It’s that simple.
3.Stick with evergreen content.
Your content depends on being up to date. This means that freshness is not only a ranking factor attributed to Google. It is recommended that you stick with timeless content as it will be more useful for your audience over a longer period of time. The longer a post stays online the greater the chance of getting more likes, shares and comments.
Looking into the other aspects we need to consider for Facebook marketing, the use of algorithms is still recommended. This will allow your post to be distributed on a wider scale so it will appear in the news feed longer than those of your competitors. We have listed some forms of evergreen content that are commonly used today.
- “How To” Guides
- Industry resources
- “History Of” Articles
4.Publish videos natively on Facebook.
Facebook EdgeRank checker announced that native videos remain the strongest performer in the news feeds. This led to their auto-playing feature for videos in the feed.
Here are some tips from neilpatel.com on how to get started on Facebook videos.
Keep your video short. A minute or two will do for getting the best results. Upload your video in high definition and keep the storyboard and context professional. Open with a lively introduction to get audience attention. Save a good thumbnail video.
5.Focus on providing value and don’t worry about your reach.
Content will always be King. This just means that, at the end of the day, nothing beats good quality content. So instead of putting all your eggs in one basket, just make sure you invest enough effort in your actual content.
You can go ahead and start by testing one or two of the Facebook marketing strategies mentioned above. Then the best thing to do next is to dig right into Facebook and analyze the results and data that you will generate.
Nancy Grace is a social media writer who also contributes to hundreds of other blogs. Her articles focus predominantly on social media and are widely followed by readers from all over the world.Meet her in person on Twitter.