Most businesses today have made social media a part of their marketing efforts. Social media marketing can build customer engagement and help increase sales and revenue. However, if not managed well, these activities can take up a considerable amount of time.
Many small and medium businesses do not have the budgets to hire social media managers. In such cases, it becomes critical to get the most out of any time spent on social media. It is important to remember that it’s not just about the quantity of content you’re putting out, but also about the quality.
(Get the most out of time spent on Social media)
Here are some simple tips you can follow to spend less time on social media, while still getting results.
1. Create a Social Media Strategy
The first step is to have a clear strategy that lays out your social media marketing objectives. It is critical to establish who you are trying to reach and through which platforms. Your strategy must also have a timeline with details of when you will achieve each of your goals. iDigic gives a clear social media plan that will help you save time by serving as a guide for your marketing efforts.
2. Have a detailed schedule
(Schedule your daily tasks and set deadlines)
Plan out each day and write down the tasks that you hope to achieve. Setting deadlines can be beneficial as you are likely to waste less time and be more purposeful. You can begin by timing each task to see how long it takes you to complete. Use this as a reference to set time limits for all future tasks. There are several time- tracking tools available online, such as Toggl and RescueTime. These can prevent you from spending too much time on a social network.
3. Use Social media management tools
Using tools such as Buffer and Hootsuite, you can schedule your posts ahead of time. By scheduling posts, you can ensure that all your social media accounts are active even when you are busy with other tasks. Failing to put up informative or entertaining content regularly can result in a loss of interest. Make sure your followers and fans stay engaged by posting something new every day.
These tools also allow you to manage several social media accounts from one dashboard. The basic features are often offered for free. So you can try the trial versions and see what works for you before committing to the premium version.
4. Build up a supply of Content
Set some time aside every week to come up with ideas for new posts, tweets, and updates. With a certain degree of planning, you can ensure that you always have good quality content ready. You can then avoid the stress of coming up with content ideas on the spot and dealing with tight deadlines. Then you can either post these manually or use a tool such as Buffer to schedule your posts for the entire week.
5. Share content written by different authors
Sharing content written by others on your platforms has several benefits. It allows you to share new ideas and fresh perspectives with your audience. By giving credit to the authors, you are also promoting their work. This can help take some of the load off your own team, while still sharing a steady stream of relevant information. It is also an excellent way to connect with other industry experts and build relationships. You may be able to tap into their social media networks and increase exposure for your brand.
6. Set up alerts for relevant topics
An important aspect of being active on social media is monitoring your online presence. It is necessary to keep track of what is being said about your brand, as well as new trends and developments. Doing this manually can consume a significant amount of time, and you may even miss out on some mentions. It is best to use automated monitoring tools, which are more thorough and produce results instantaneously.
7. Use Analytics to track your Social Media Standing
(Analytics tools help you maximize results)
Using Social Media Analytics tools, you can obtain detailed data on engagement, influencers, lead generation and much more. By analyzing this data, you can understand which of your activities are producing results and why some are working better than others. You can get daily analytics reports sent right to your inbox. These tools help you maximize results while cutting down the amount of time you spend on social media.
8. Use your smartphone to manage your social presence
Millions of people access social media networks through their smartphones. Most management tools also come as apps that can be installed on your mobile phone, so you no longer need to have access to a computer to schedule content or interact with your followers.
The Hootsuite app can help you manage your networks, while apps such as Feedly and Pocket allow you to find other interesting content from around the web, which you can post on your own networks. These apps will save you time which you can then use to engage and interact with your audience.
For many marketers, managing social media can mean expending vast amounts of time and resources. However, there are several tools at your disposal, which can maximize efficiency. It is important to be clear about your objectives and understand what works for your brand. By using these tips and tools wisely, you will be able to get the most out of your time and see viable results.
Nancy Grace is a social media writer who also contributes to hundreds of other blogs. Her articles focus predominantly on social media and are widely followed by readers from all over the world.Meet her in person on Twitter.